Behind The Scenes
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FPV Pilot, Travis Ames, maneuvering the drone.
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Director/Producer, Justin Brunelle, working with the drivers/talent.
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Drivers/Talent standing by, ready to race!
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Crew chatting amongst themselves.
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FPV Drone up in the air, ready for the next take.
Outcome
The video is permanently installed on a large LED screen inside West Edmonton Mall near the attraction, looping continuously. This advertisement attracts many of the approximately 30.8 million annual visitors to the mall.