Behind The Scenes
FPV Pilot, Travis Ames, maneuvering the drone.
Director/Producer, Justin Brunelle, working with the drivers/talent.
Drivers/Talent standing by, ready to race!
Crew chatting amongst themselves.
FPV Drone up in the air, ready for the next take.
Outcome
The video is permanently installed on a large LED screen inside West Edmonton Mall near the attraction, looping continuously. This advertisement attracts many of the approximately 30.8 million annual visitors to the mall.