Drive! FPV Drone

'Out of Home' Advertisement

Produced By
Justin Brunelle
Directed By
Justin Brunelle
FPV Pilot
Travis Ames

Overview

To advertise the speed and intensity of the Drive! electric go-kart experience at West Edmonton Mall, we filmed a group of experienced racers ripping around the course using a 'First Person View' (FPV) drone. This not only immerses viewers in the racers' adrenaline-fueled experience, but also illustrates the tight and intricate nature of the course in a cinematic and engaging way.

Behind The Scenes

Outcome

The video is permanently installed on a large LED screen inside West Edmonton Mall near the attraction, looping continuously. This advertisement attracts many of the approximately 30.8 million annual visitors to the mall.