Drive! Live for the Ride

Training Video

Produced By
Justin Brunelle
Directed By
Justin Brunelle
Cinematography By
Chase Gardiner

Overview

"This cinematic briefing video was commissioned by "Drive!", an electric go-kart experience at West Edmonton Mall. All riders must watch this fast-paced, film-like training video before entering the facility, providing essential information all while building up the attraction's adrenaline-filled energy and excitement.

Behind the Scenes

Outcome

Since the attraction's opening in 2020, this briefing video has educated and built anticipatory excitement for each group of riders in its dedicated briefing theater.